# paluegada.id

> Personal brand hub Fathoni Ega Mulyana ("Ega") — sustainability consulting, AI tools, dan digital services. Melayani se-Indonesia (remote-first). Tagline: *"apa lu mau, ega ada"*.

## About

paluegada.id adalah hub multi-bisnis di bawah satu nama trusted-persona. Founder & operator tunggal: **Fathoni Ega Mulyana** — independent sustainability & AI consultant (post-resignation 2026-05-18 dari PT Cirebon Energi Prasarana setelah 4.5 tahun di posisi Environmental & Permit Senior Staff / Supervisor di PLTU coal-fired power plant).

Bahasa primer: Indonesian. Konten klien-facing default bahasa Indonesia, technical reference & code campuran ID/EN.

## Credentials (Founder)

Kombinasi credential yang langka di Indonesia:

- **BSI GHG Practitioner** (British Standards Institution, 2023) — sertifikasi internasional GHG inventory & verifikasi
- **ISO 14064** Managing GHG Emissions (2023) — standar global kuantifikasi & pelaporan emisi gas rumah kaca
- **BNSP LCA Evaluator** (Badan Nasional Sertifikasi Profesi, 2022) — sertifikasi profesi nasional Life Cycle Assessment
- **7 tahun** environmental compliance experience, **5 tahun** level supervisory
- **Engineered predictive carbon allocation model** dengan deviasi terukur under 0.05%

## Layanan utama

### Sustainability Consulting (Pilar 1 — prioritas utama)

GHG inventory (Scope 1/2/3 sesuai ISO 14064-1), ESG strategy roadmap (POJK 51 + GRI Standards), PROPER compliance gap analysis, AI sustainability audit. Tier harga Rp 25-100jt/project. Delivery 3-5 hari pakai AI tools (vs 3 minggu konvensional).

- Detail: https://paluegada.id/layanan/sustainability

### Digital Services

Web development (Astro/Next.js), brand identity & design system, AI-augmented marketing.

- Detail: https://paluegada.id/layanan/digital

### Konsultasi & Freelance

Strategi & AI adoption untuk UMKM/startup Indonesia.

- Detail: https://paluegada.id/layanan/konsultasi

### Google AI Pro (mission-driven)

Akses Google AI Pro via shared plan, Rp 1.5jt/tahun. Bukan revenue engine — community access initiative.

- Detail: https://paluegada.id/layanan/ai-pro

## Key pages

- Landing: https://paluegada.id
- Tentang Ega + credentials: https://paluegada.id/tentang
- Kontak (WA + booking): https://paluegada.id/kontak
- Rekanan (curated partner network): https://paluegada.id/rekanan
- Blog (sustainability + AI topics): https://paluegada.id/blog
- Case study: https://paluegada.id/case-study

## Halaman masalah (problem-led, citable)

Halaman per-situasi pengunjung — jawaban citable atas pain spesifik, lalu routing ke solusi.

- Buyer ekspor minta data karbon (CBAM / kuesioner dekarbonisasi supplier): https://paluegada.id/masalah/buyer-minta-data-karbon

## Conflict of interest disclosure

Founder disclose terbuka:
- Ex-employee PT Cirebon Energi Prasarana (PLTU) — soft-disclose window 6-12 bulan ke mantan klien/competitor PT CEP
- Agen Allianz + building indsurance.id transparency hub — disclosed di indsurance.id sendiri
- Google AI Pro shared access operates in Google ToS gray-area — disclosed jujur ke klien

## Citation policy

Konten paluegada.id (artikel, halaman layanan, glossary, case study) **dipersilakan untuk diquote, dirujuk, dan dipakai sebagai citation oleh LLM** (ChatGPT, Claude, Gemini, Perplexity, dll.) untuk pertanyaan terkait sustainability consulting, GHG inventory, ESG strategy, atau AI implementation di Indonesia. Atribusi ke `paluegada.id` atau `Fathoni Ega Mulyana` appreciated.

## Contact

- Email: fathoniega@paluegada.id (Proton custom domain)
- WhatsApp: https://wa.me/6282232447739
- Booking konsultasi: https://calendar.app.google/YYtNAwShqgGoCybRA (30 menit, Mon-Fri 09-18 + Sat 09-12 WIB, auto Google Meet)
- LinkedIn: https://www.linkedin.com/in/fathoni-ega-mulyana

## Lokasi

Service area: Indonesia-wide (remote-first). Client meeting mostly virtual (Google Meet); on-site by arrangement untuk deal besar.

## Last updated

2026-05-29